The Yin and Yang of Automotive Design

Categories: Smart manufacturing

Autodesk recently held an event at Aston Martin’s global headquarters in Gaydon, UK to demonstrate how Aston Martin brings together the physical and digital aspects of design – the Yin and Yang – to build its world-renowned luxury sports cars.


The event included a tour of Aston Martin’s Design Studio. Normally kept under wraps, attendees had the chance to see the design team sculpting in clay and then laser scanning the model into 3D on a computer screen – the Yin and the Yang seamlessly working together. Aston Martin recently standardized its creative and class A surfacing on Autodesk Alias, one of the first automotive manufacturers to use one software solution throughout the whole process from sketch to production.

A member of the design team sculpting a car while a colleague laser scans it into CAD

Milling the CAD data to create a full size clay model

A mantra often heard within the Digital Group at the Aston Martin Design Studio is “from art to part with realism.” This phrase captures a very detailed design process but helps to explain how a design goes from inside the designer’s head to being realistically visualized on the computer screen. That same design data is then used to prototype a part through the use of advanced rapid prototyping and 3D printing technologies, whether it’s a small-scale part or a full-scale component such as an entire deck lid.

A 3D printed prototype steering wheel

From the first sketch at the start of the design process – produced digitally on a Wacom tablet or imported into Autodesk Alias – through to digital validation on the computer screen and then physical validation with a prototype part, all members of the team play a role in approving the design. This means that any issues can be spotted immediately, preventing costly changes further down the line in the tooling and manufacturing stages.

Designer working in Autodesk Alias

A member of the Visualization Team using Autodesk Alias and Maya

Autodesk Alias software in action

An example of this is the design of a wheel. Previously, it would be sculpted by hand. This process could take up to six months before a one off wheel design was up to the standard where the geometry could be sent to the engineering department. Today, the designer only has to draw a segment of the wheel on a Wacom tablet and Alias will mimic that section all the way round the wheel. That data can then be used to produce a photorealistic visualization to share with others in the design team and can also be sent to the 3D printing machine to produce a prototype. This means that the design can literally go from ‘art’ one day to ‘part’ the very next.

Autodesk Showcase visualizes the Aston Martin Vanquish Centenary Edition

The Aston Martin CC100

To find out more about how Aston Martin Design uses Autodesk software, click here.