The Future of How Things Get Made: Harnessing the Power of Artificial Intelligence for the Next Frontier of Design

By Rama Dunayevich & Mark Davis

As designs become increasingly computable, the ability and ease of making changes grows exponentially. At Autodesk, we are obsessed with harnessing the latest advances in AI to transform the way design works. Until recently, computation was finite, so we made tools that were only directive. Our customers had to direct the tools — they drew the lines and arcs that described their idea and decided when to run simulation on a design to explore its performance.

But now, with massive GPU-accelerated computational power comes change, and we can (and have) flipped the entire process around – making the promise of computer-aided design a reality. As Autodesk CTO, Jeff Kowalski describes, “Our customers no longer simulate based on a design, and not just simulate during design, but simulate to discover the design.”


With our generative design tools, customer needs are anticipated thanks to the expanding world of computation, artificial intelligence and machine learning. The result? A powerful new workflow is emerging for product and building design.

Generative design software paired with NVIDIA GPUs allow for massive exploration of the design space for any problem, empowering designers and engineers to truly allow computational capacity to aid them in design and problem solving. A strategic partner for Autodesk, NVIDIA provides the most advanced GPU technologies and the CUDA platform to accelerate AI to help make generative design a reality, and together, transform design workflows of the future.


Interested in learning more? Autodesk technology will be on display this week at the GPU Technology Conference (GTC) 2017 including talks, a panel and immersive VR experiences in our booth #904. For details, visit –

  • PANEL: AR for Enterprise, Dace Campbell
  • TALK:Virtual Reality in Design: Now and the Future, Joel Pennington
  • TALK:Deep Learning for 3D Design & Making, Yotta Koga & Max Meneghin
  • TALK:VR Rendering Improvements Featuring Autodesk VRED, Michael Nikelsky
  • TALK:Beyond Visualization, Harnessing the Power of Compute for Design, Brian Frank