{"id":5466,"date":"2019-10-09T14:30:51","date_gmt":"2019-10-09T18:30:51","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=views&#038;p=5466"},"modified":"2019-10-09T14:50:14","modified_gmt":"2019-10-09T18:50:14","slug":"humanizing-generative-design-at-hyderabad-design-week","status":"publish","type":"views","link":"https:\/\/adsknews.autodesk.com\/en\/views\/humanizing-generative-design-at-hyderabad-design-week\/","title":{"rendered":"Humanizing Generative Design at Hyderabad Design Week"},"content":{"rendered":"<p>This week, Autodesk&#8217;s <a href=\"https:\/\/www.autodesk.com\/gallery\/design-nights\">Design Night<\/a> made its debut in India as the opening event of <a href=\"https:\/\/hyderabaddesignweek.com\/\">Hyderabad Design Week<\/a>, organized in tandem with the World Design Organization\u2019s (WDO) <a href=\"https:\/\/wdo.org\/programmes\/world-design-assembly\/hyderabad-2019\/\">31<sup>st<\/sup> World Design Assembly<\/a> in the city. Under the theme of <em>Humanizing Design<\/em>, Hyderabad Design Week includes exhibitions and activities that demonstrate the power of design to improve lives. With this context, Design Night India centered on how the power of AI makes for better design and greater positive impact, featuring local and global innovations in <a href=\"https:\/\/autode.sk\/2OvcDnw\" target=\"_blank\" rel=\"noopener\">generative design<\/a>. <div id=\"attachment_5509\" style=\"width: 1180px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5509\" class=\"wp-image-5509 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6710.jpg\" alt=\"A man and woman arrive at an evening event. \" width=\"1170\" height=\"780\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6710.jpg 1170w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6710-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6710-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6710-700x467.jpg 700w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><p id=\"caption-attachment-5509\" class=\"wp-caption-text\">Guests arrive at Design Night India.<\/p><\/div> Generative design is a promising new manufacturing technology that uses the power of AI and the cloud to let designers explore all possible permutations of a solution, quickly generating alternatives so they can select from more manufacturing-ready design options, far more rapidly than was ever conceivable before.\u00a0This allows for more efficient workflows, and more importantly, design that is best fit for purpose. Here\u2019s a look at the exhibits displayed at our exclusive gallery: <\/p>\n<h2><strong>Social Hardware\u2019s Avocado Wrist Connector<\/strong><\/h2>\n<p> At the heart of the event was the launch of Indian start-up <a href=\"http:\/\/www.socialhardware.in\/\">Social Hardware\u2019s<\/a> new modular Avocado Wrist Connector, named for its resemblance to the fruit. We collaborated with the team to apply generative design to the connector, focusing on minimizing weight while ensuring strength and durability \u2013 a problem often faced with a typical single prosthetic hand and socket device. In India, the highest rate of amputation occurs in low-income, rural areas \u2013 home to <a href=\"https:\/\/www.business-standard.com\/article\/economy-policy\/70-indians-live-in-rural-areas-census-111071500171_1.html\">more than two-thirds<\/a> of the country\u2019s population \u2013 thanks to road, railway, and agricultural accidents, preventing amputees from returning to work. Available assistive devices are often too expensive, or too heavy and fragile for demanding field work. <div id=\"attachment_5506\" style=\"width: 1180px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5506\" class=\"wp-image-5506 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7171.jpg\" alt=\"display of a prosthetic arm with different parts that were created with generative design. \" width=\"1170\" height=\"780\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7171.jpg 1170w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7171-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7171-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7171-700x467.jpg 700w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><p id=\"caption-attachment-5506\" class=\"wp-caption-text\">Versions of the Avocado Wrist Connector in the five-stage generative design process<\/p><\/div> <a href=\"https:\/\/autode.sk\/2OvcDnw\">Generative design<\/a> enabled the team to address these issues, reducing the weight of the connector from 300g to just 96g, a result that would have taken months through traditional design methods, but instead took less than a week. The result is a lightweight, breathable socket that offers users greater control and mobility as it allows them to quickly switch between tools essential to agricultural work, as well as address issues such as sweat and heat when doing intense work in humid environments. <\/p>\n<div class=\"pull-quote\"> <a href=\"https:\/\/adsknews.autodesk.com\/stories\/why-generative-design-is-the-future-of-manufacturing?mktvar002=1081224&amp;utm_medium=product&amp;utm_source=ipm&amp;utm_campaign=americas-multi-adsk-news-ctas&amp;utm_id=1081224\" target=\"_blank\" rel=\"noopener\">Read more<\/a>\u00a0about what generative design is, and why it\u2019s a game changer. <\/div>\n<p> <div id=\"attachment_5468\" style=\"width: 509px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5468\" class=\"wp-image-5468 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/socket_dirt.png\" alt=\"A person with a prosthetic arm wearing the avocado connector with a rake attachment\" width=\"499\" height=\"333\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/socket_dirt.png 499w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/socket_dirt-300x200.png 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><p id=\"caption-attachment-5468\" class=\"wp-caption-text\">The connector allows users to quickly switch between tools&#8211;like this rake attachment&#8211; essential to demanding field work.<\/p><\/div> Attendees at the event also got to take part in activities to see how the connector works. Some tried their hand at sketching out designs for tools for the connector and seeing their ideas 3D modeled in real time by our Fusion 360 expert, with the best ideas standing a chance of being put in production by Social Hardware. Participants also got a taste of what it\u2019s like to use the connector, using a shovel tool to plant seeds in a pot they could take home with them. <div id=\"attachment_5505\" style=\"width: 934px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5505\" class=\"wp-image-5505 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/Picture-1.png\" alt=\"\" width=\"924\" height=\"306\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/Picture-1.png 924w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/Picture-1-300x99.png 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/Picture-1-700x232.png 700w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><p id=\"caption-attachment-5505\" class=\"wp-caption-text\">Attendees try their hand at designing tool attachments and using the connector<\/p><\/div> <\/p>\n<div class=\"pull-quote\"> <a href=\"https:\/\/www.autodesk.in\/campaigns\/generativedesign?mktvar002=1081224&amp;utm_medium=product&amp;utm_source=ipm&amp;utm_campaign=americas-multi-adsk-news-ctas&amp;utm_id=1081224\" target=\"_blank\" rel=\"noopener\">Learn more<\/a> about generative design and Social Hardware\u2019s groundbreaking innovation. <\/div>\n<h2><strong>Autodesk x<\/strong> <strong>Volkswagen<\/strong><\/h2>\n<p> To celebrate the 20<sup>th<\/sup> anniversary of its largest vehicle research facility outside of Germany, Volkswagen <a href=\"https:\/\/adsknews.autodesk.com\/news\/autodesk-volkswagen-generative-design-electric-showcase-vehicle\">reimagined their iconic VW bus<\/a> using generative design, focusing on maximizing strength while minimizing weight\u2014a critical aspect when designing electric vehicles. As a result, the new wheels are 18% lighter and overall development time from design to manufacture was cut from 1.5 years to just a few months.\u00a0The end result adds a fresh, modern twist to the classic VW bus. <div id=\"attachment_5508\" style=\"width: 1180px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5508\" class=\"wp-image-5508 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6790.jpg\" alt=\"Guests looking at a display of the redesigned wheel rims of Volkswagen\u2019s VW bus\" width=\"1170\" height=\"780\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6790.jpg 1170w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6790-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6790-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI6790-700x467.jpg 700w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><p id=\"caption-attachment-5508\" class=\"wp-caption-text\">The wheel rims of the VW bus get an upgrade with generative design.<\/p><\/div> <\/p>\n<h2><strong>Under Armour\u2019s first 3D-printed performance trainer<\/strong><\/h2>\n<p> Inspired by nature and architectural structures, Under Armour used generative design to iterate and <a href=\"https:\/\/adsknews.autodesk.com\/stories\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\">perfect a sole structure<\/a> that is ground-breaking in both design and manufacturing. By leveraging complex lattice structures possible that could only be possible with additive manufacturing, the resulting sole provides performance advantages over other high performance shoes. <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5510 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/7O2A8441.jpg\" alt=\"People looking at a display with two 3D-printed Under Armour sneakers.\" width=\"1170\" height=\"780\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/7O2A8441.jpg 1170w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/7O2A8441-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/7O2A8441-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/7O2A8441-700x467.jpg 700w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/> <\/p>\n<h2><strong>General Motors\u2019 improved <\/strong><a href=\"https:\/\/adsknews.autodesk.com\/news\/gm-autodesk-using-generative-design-vehicles-future?mktvar002=1072317&amp;utm_medium=product&amp;utm_source=ipm&amp;utm_campaign=americas-multi-adsk-news-ctas&amp;utm_id=1072317\"><strong>seat belt bracket<\/strong><\/a><\/h2>\n<p> GM used generative design technology to re-conceive a small but important vehicle component \u2013 the bracket where seat belts are fastened. With a new organic structure design no human could have imagined, the improved seat belt bracket is 40% lighter and 20% stronger than the original part. The new part also consolidates eight different components into one 3D-printed part, making it cheaper and quicker to produce. <div id=\"attachment_5507\" style=\"width: 1180px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5507\" class=\"wp-image-5507 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7125.jpg\" alt=\"A man takes a photo of a metal 3D-printed seatbelt bracket.\" width=\"1170\" height=\"780\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7125.jpg 1170w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7125-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7125-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2019\/10\/SERI7125-700x467.jpg 700w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><p id=\"caption-attachment-5507\" class=\"wp-caption-text\">General Motors\u2019 seat belt bracket developed using generative design.<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autodesk Design Night makes India debut with local startup\u2019s Avocado Wrist Connector and other generative design exhibits. <\/p>\n","protected":false},"author":107,"featured_media":5467,"comment_status":"closed","ping_status":"closed","template":"","categories":[10,8],"adsk_tags":[],"class_list":["post-5466","views","type-views","status-publish","has-post-thumbnail","hentry","categories-product_development","categories-product_design_and_manufacturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Humanizing Generative Design at Hyderabad Design Week | Autodesk News<\/title>\n<meta name=\"description\" content=\"Autodesk Design Night makes India debut with local startup\u2019s Avocado Wrist Connector and other generative design exhibits.\" 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