{"id":51194,"date":"2025-03-19T17:12:28","date_gmt":"2025-03-19T21:12:28","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=views&#038;p=51194"},"modified":"2025-03-19T17:12:28","modified_gmt":"2025-03-19T21:12:28","slug":"sxsw-2025","status":"publish","type":"views","link":"https:\/\/adsknews.autodesk.com\/en\/views\/sxsw-2025\/","title":{"rendered":"The digital future of cities: Key takeaways from Autodesk at SXSW"},"content":{"rendered":"<ul>\n<li><em>Autodesk CMO Dara Treseder and San Jose Mayor Matt Mahan took the SXSW stage to discuss how technology is shaping sustainable, thriving cities.<\/em><\/li>\n<li><em>They explored how innovations like AI-enabled technology and digital twins can tackle affordable housing and climate resilience, ensuring communities remain vibrant.<\/em><\/li>\n<li><em>The panel highlighted the importance of closing the skills gap and expanding access to tech-driven jobs that will power cities for decades.<\/em><\/li>\n<\/ul>\n<p> Cities around the world are grappling with unprecedented challenges as populations surge, municipal budgets shrink, and the demand for building livable cities intensifies. The World Bank projects that urban populations will grow by <a href=\"https:\/\/www.un.org\/en\/desa\/around-25-billion-more-people-will-be-living-cities-2050-projects-new-un-report\">2.5 billion by 2050<\/a>, and with the construction industry accounting for nearly <a href=\"https:\/\/worldgbc.org\/climate-action\/embodied-carbon\/\">40% of global carbon emissions<\/a>, the critical question isn\u2019t just how we build more\u2014it\u2019s how we build smarter, more vibrant, sustainable communities. At South by Southwest (SXSW), Autodesk Chief Marketing Officer Dara Treseder and San Jose Mayor Matt Mahan tackled this issue in a conversation moderated by TechCrunch Senior Reporter Rebecca Bellan. Their discussion focused on sustainable housing, climate resilience, and economic opportunity. Here are the key takeaways: <\/p>\n<blockquote><p><a href=\"https:\/\/www.youtube.com\/watch?v=W_fNAxV4wMU\">Listen to the full SXSW panel on TechCrunch\u2019s Equity podcast: Reimagining urban infrastructure with AI and Autodesk<\/a><\/p><\/blockquote>\n<h3>Affordable housing is foundational to sustainable cities<\/h3>\n<p> As the world needs nearly <a href=\"https:\/\/www.weforum.org\/stories\/2022\/06\/how-to-fix-global-housing-crisis\/\">100,000 new affordable homes<\/a> built daily to keep up with demand, cities face a complex challenge: expanding housing supply while minimizing environmental impact and enhancing quality of life. The discussion featured The Phoenix in Oakland\u2014a 316-unit public housing project leveraging Autodesk\u2019s AI-driven design tools and industrialized construction methods\u2014to demonstrate how technology can drive smarter urban development. Autodesk\u2019s AI-enabled technology is helping the project optimize noise reduction, natural lighting, parking efficiency, green spaces, and more \u2013 ensuring a high-quality living environment just off the I-880 freeway in West Oakland. Most notably, The Phoenix will be built in half the time, at half the cost, and with half the carbon footprint of a typical multi-family building in the San Francisco Bay Area. This scalable, tech-driven approach could transform how cities around the world tackle the housing crisis. <\/p>\n<div class=\"wp-caption\"> <div id=\"attachment_51209\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51209\" class=\"size-full wp-image-51209\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo.jpg 2560w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo-300x225.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo-1024x768.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo-768x576.jpg 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo-1536x1152.jpg 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo-2048x1536.jpg 2048w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/The-Phoenix-Photo-700x525.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-51209\" class=\"wp-caption-text\">The Phoenix will be built at about half the cost, time, and carbon footprint of a typical multi-family building in the San Francisco Bay Area.<\/p><\/div> <\/p>\n<h3>Digital twin technology for climate resilience<\/h3>\n<p> Aging infrastructure and the increasing frequency of natural disasters pose serious risks to cities. Current estimates show that operation and maintenance account for <a href=\"https:\/\/www.brookings.edu\/articles\/shifting-into-an-era-of-repair-us-infrastructure-spending-trends\/?utm_source=chatgpt.com\">more than 60% of U.S. public infrastructure spending<\/a>, which means cities must prioritize climate resilience and long-term sustainability. The panel featured a robust discussion of the role of digital twins\u2014virtual models of real-world cities that allow planners to better manage city infrastructure day to day and prepare for natural disasters by simulating climate impacts, testing solutions, and optimizing resources before disasters strike. Following a devastating flood in 2017 in San Marcos, Texas\u2014one of the most flood-prone cities in the U.S.\u2014Autodesk\u2019s digital twin technology helped map the city\u2019s entire storm drain network. By simulating decades of potential flood scenarios, officials identified vulnerabilities, prioritized improvements, and ultimately saved millions in infrastructure costs. <\/p>\n<p style=\"padding-left: 40px;\"><em>&#8220;There are not enough people or resources for cities to build or rebuild all of the infrastructure that is required to address population growth and climate pressures. Under this added pressure, technology can help cities reduce the costs and carbon footprint \u2013 helping them achieve their goals.&#8221;<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>&#8211; Dara Treseder, CMO, Autodesk<\/em><\/p>\n<div class=\"wp-caption\"> <div id=\"attachment_51195\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51195\" class=\"size-full wp-image-51195\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-scaled.jpg 2560w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-768x512.jpg 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-1536x1024.jpg 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-2048x1365.jpg 2048w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0083-700x467.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-51195\" class=\"wp-caption-text\">TechCrunch\u2019s Rebecca Bellan, San Jose Mayor Matt Mahan, and Autodesk CMO Dara Treseder participate in a Featured Session at SXSW on March 11, 2025.<\/p><\/div> <\/div>\n<\/p><\/div>\n<h3>A skilled workforce: The key to urban prosperity<\/h3>\n<p> The future of cities depends on the availability of a skilled future workforce that can help tackle urban challenges. Yet, Design and Make industries face a triple workforce crisis: <\/p>\n<ul>\n<li>An aging workforce that is retiring faster than it can be replaced.<\/li>\n<li>A growing digital divide\u2014<a href=\"https:\/\/nationalskillscoalition.org\/resource\/publications\/closing-the-digital-skill-divide\/?utm_source=chatgpt.com\">92% of jobs require digital skills, yet a third of workers lack them<\/a>.<\/li>\n<li>A widening skills gap \u2013 Autodesk\u2019s <a href=\"https:\/\/www.autodesk.com\/design-make\/research\/state-of-design-and-make\">State of Design and Make report<\/a> found that nearly half of industry professionals say a lack of skilled workers is a barrier to their company\u2019s growth, and Autodesk\u2019s Career Readiness Report* revealed that half of students don\u2019t feel prepared for AI-driven jobs.<\/li>\n<\/ul>\n<p> Bridging this gap is crucial to economic growth and urban development, and preparing the next generation for the future of work is a shared responsibility. That\u2019s why Autodesk is committed to providing its industry-grade software for free to students and educators around the world. To date, 100 million students across 160,000 schools benefit from this offering. Mayor Mahan featured San Jose\u2019s leadership in addressing this same crisis, announcing the City\u2019s new grant applications that will incentivize AI startups focused on tackling civic challenges to move to downtown San Jose. Programs like San Jose\u2019s and investments like Autodesk\u2019s will support the development of a high-skill workforce \u2013 generating more tech-powered jobs and helping communities thrive. <\/p>\n<p style=\"padding-left: 40px;\"><em>&#8220;It\u2019s so important that we give our people, particularly young people, access to these tools, and one of my concerns with AI is that there can be barriers to entry \u2013 up-front costs around having access to the computing power and the data. How can we lower barriers for our young people?&#8221; said San Jose Mayor Matt Mahan, &#8220;Whether it\u2019s at our K-12 schools or our public universities or our tech museum to be able to actually play around with and start to familiarize themselves with what a large language model is or how machine learning works.&#8221;<\/em><\/p>\n<h3>The future of cities: AI-driven transformation<\/h3>\n<p> The takeaway from SXSW is clear: digital transformation is no longer optional for governments. AI-powered technologies can make communities more livable, resilient, and prosperous for future generations. Autodesk supports investment in tech-driven cities and public infrastructure, helping communities thrive. Explore Autodesk\u2019s <a href=\"https:\/\/adsknews.autodesk.com\/en\/views\/collaborating-for-a-stronger-more-resilient-future\/\">policy recommendations<\/a> for driving economic growth, fostering innovation, and promoting sustainability. <\/p>\n<div class=\"wp-caption\"> <div id=\"attachment_51223\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51223\" class=\"size-full wp-image-51223\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-scaled.jpg 2560w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-768x512.jpg 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-1536x1024.jpg 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-2048x1365.jpg 2048w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/03\/IMG_0057-700x467.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-51223\" class=\"wp-caption-text\">Onstage at SXSW, TechCrunch\u2019s Rebecca Bellan, San Jose Mayor Matt Mahan, and Autodesk CMO Dara Treseder discuss technology\u2019s role in shaping sustainable cities.<\/p><\/div> <\/div>\n<p> <strong>Sources:<\/strong> <em>*Autodesk\u2019s Career Readiness Report was conducted by third-party analytics firm GlobalData: GlobalData surveyed 1,500 students ages 14 to 23 across high school, university, community college, and vocational\/trade school. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autodesk and the Mayor of San Jose, CA spoke at SXSW about technology shaping sustainable cities.<\/p>\n","protected":false},"author":220,"featured_media":51195,"comment_status":"closed","ping_status":"closed","template":"","categories":[3,374,20,18,375,29,376,322,319],"adsk_tags":[416,412,404,406,430],"class_list":["post-51194","views","type-views","status-publish","has-post-thumbnail","hentry","categories-aec-bim","categories-business","categories-future_of_work","categories-impact","categories-innovation","categories-our_company","categories-perspectives","categories-sustainability-2","categories-sustainability","adsk_tags-artificial-intelligence","adsk_tags-collaboration","adsk_tags-digital-transformation","adsk_tags-digital-twins","adsk_tags-government-affairs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autodesk and San Jose Mayor Discuss Cities at SXSW | Autodesk News<\/title>\n<meta name=\"description\" content=\"Autodesk CMO 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