{"id":566,"date":"2014-04-10T11:00:00","date_gmt":"2014-04-10T11:00:00","guid":{"rendered":"http:\/\/blogs.autodesk.com\/inthefold\/2014\/04\/10\/5-ways-young-designers-are-changing-architecture\/"},"modified":"2018-01-24T10:16:22","modified_gmt":"2018-01-24T10:16:22","slug":"5-ways-young-designers-are-changing-architecture","status":"publish","type":"stories","link":"https:\/\/adsknews.autodesk.com\/en\/stories\/5-ways-young-designers-are-changing-architecture\/","title":{"rendered":"5 Ways Young Designers Are Changing Architecture"},"content":{"rendered":"<p>This post is based on the experience and observations of Nate Holland, a young designer and digital practice leader with NBBJ&#039;s corporate\/commercial practice in Seattle. &#160;Striking and cutting-edge new corporate headquarters for tech giants like Alipay, Amazon, Google, Samsung, and Tencent are among the global practice&#039;s current projects. For Holland, many of the characteristics that differentiate young designers from the previous generation stem from the fact that his cohort has grown up as digital natives. &#160;They are the first generation to grow up using the Internet and computation, rather than adapting to it mid-career.<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a5119a1df1970c-pi\"><img decoding=\"async\" alt=\"Tencent\" border=\"0\" class=\"asset asset-image at-xid-6a017c3334c51a970b01a5119a1df1970c image-full img-responsive\" src=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a5119a1df1970c-800wi\" title=\"Tencent\" \/><\/a><em>Source NBBJ \/ Via&#160;<\/em><a href=\"http:\/\/www.nbbj.com\/\"><em>nbbj.com<\/em><\/a><\/p>\n<p><strong>Digital teamwork<\/strong> \u2013 For young designers like Holland, working in a collaborative environment where he can contribute directly to project concepts and designs is an important part of being a valued and effective member of the team.&#160; To facilitate this kind of collaboration, NBBJ integrates its digital practice leaders directly into the project teams to leverage data and contribute to projects from concept to construction.<\/p>\n<p>NBBJ also emphasizes the use of digital tools to &quot;augment intuition,&quot; providing relevant data to the team in such a clear and actionable way that it becomes second nature. These tools are so embedded in their workflow that they don\u2019t constitute separate processes or tasks but happen as part of conceiving and developing design ideas.<\/p>\n<p style=\"text-align: center\"><em> <a class=\"asset-img-link\" href=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a73da52a5d970d-pi\"><img decoding=\"async\" alt=\"Rupp-Arena\" border=\"0\" class=\"asset asset-image at-xid-6a017c3334c51a970b01a73da52a5d970d image-full img-responsive\" src=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a73da52a5d970d-800wi\" title=\"Rupp-Arena\" \/><\/a><br \/><\/em><em>Source NBBJ \/ Via&#160;<\/em><a href=\"http:\/\/www.nbbj.com\/\"><em>nbbj.com<\/em><\/a><\/p>\n<p><strong>Visual programming<\/strong> \u2013 Far from the pencils and T-squares of old, many young designers are turning to visual programming tools like Autodesk&#039;s Dynamo and Rhino&#039;s Grasshopper for complex design challenges. &#160;Visual programing works much like scripting, but instead of writing lines of code the designer connects a series of components like a flow diagram. &#160;&#160;Sometimes referred to as parametric design or design computation, computers can help solve often vexing, repetitive problems (like travel distances or seating configurations in an arena) and frees designers to focus on the project concept and design rather than repetitive modeling and calculations.&#160;<\/p>\n<p>Architects of the future are likely to have a lot more in common with coders than the draftsmen of the past.<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a3fcea75ce970b-pi\"><img decoding=\"async\" alt=\"Unity 3d\" border=\"0\" class=\"asset asset-image at-xid-6a017c3334c51a970b01a3fcea75ce970b image-full img-responsive\" src=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a3fcea75ce970b-800wi\" title=\"Unity 3d\" \/><\/a><\/p>\n<p><strong>Software experimentation<\/strong> \u2013 Another hallmark of many young designers is their comfort experimenting with new software. &#160;Holland quickly switches between a variety of tools for his work, combining mature heavy-duty all-purpose tools with newer light-weight web- or mobile-based tools that are good for more specific tasks.&#160;<\/p>\n<p>Perhaps there&#039;s no better example of this than Holland taking a slow week between Christmas and New Year\u2019s to teach himself the video game engine <a href=\"https:\/\/unity3d.com\/\">Unity<\/a> 3D, as a way to create an immersive walk-through experience of a building design for clients. For him, software choice is about personal&#160;preference and speed, choosing the right tool for the task.&#160;<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a3fcea7601970b-pi\"><img decoding=\"async\" alt=\"Makerbot\" border=\"0\" class=\"asset asset-image at-xid-6a017c3334c51a970b01a3fcea7601970b image-full img-responsive\" src=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a3fcea7601970b-800wi\" title=\"Makerbot\" \/><\/a><em>Source Hot Hardware \/ Via&#160;<\/em><a href=\"http:\/\/hothardware.com\/News\/MakerBot-Wants-To-Put-3D-Printers-In-Every-School-In-America-With-MakerBot-Academy-Initiative\/\"><em>hothardware.com<\/em><\/a><\/p>\n<p><strong>Digital Fabrication<\/strong> \u2013Where once architects handed their blueprints off to engineers and contractors to bring to life, young designers are themselves makers. &#160;They no longer see themselves as cut-off from the process of fabrication and construction. &#160;Design schools now teach students to use 3D printers, laser-cutters, even CNC machines to support model building and creativity.<\/p>\n<p>When they get to the workplace, young designers have familiarity with the sophisticated machines employed by builders and contractors. They are then better able to communicate with the fabricators and come up with designs that are informed by the fabrication methods and therefore, readily prefabricated.<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a73da52aa1970d-pi\"><img decoding=\"async\" alt=\"Website 4\" border=\"0\" class=\"asset asset-image at-xid-6a017c3334c51a970b01a73da52aa1970d image-full img-responsive\" src=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a73da52aa1970d-800wi\" title=\"Website 4\" \/><\/a><em>Source NBBJ \/ Via&#160;<\/em><a href=\"http:\/\/www.nbbj.com\/\"><em>nbbj.com<\/em><\/a><\/p>\n<p><strong>Social sharing<\/strong> \u2013 Young designers are eager to engage in online design communities where sharing scripts, working together to solve problems and posting project images starts to break down the traditional lines between project teams.&#160; It becomes a mixture of communicating, teaching, learning, work and fun. &#160;<\/p>\n<p>To capture this social energy, NBBJ has an internal web page where designers are encouraged to share their process and interact with designers from other offices. This has led to both formal and informal user groups popping up around the firm on a variety of topics to teach each other software and engage in design discussion.&#160; Following NBBJ\u2019s lead, perhaps this open-source ethos will become more mainstream as young designers move up&#160;in the profession.&#160;<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a3fcea761d970b-pi\"><img decoding=\"async\" alt=\"Samsung\" border=\"0\" class=\"asset asset-image at-xid-6a017c3334c51a970b01a3fcea761d970b image-full img-responsive\" src=\"\/app\/uploads\/autodesk\/6a017c3334c51a970b01a3fcea761d970b-800wi\" title=\"Samsung\" \/><\/a><em>Source NBBJ \/ Via&#160;<\/em><a href=\"http:\/\/www.nbbj.com\/\"><em>nbbj.com<\/em><\/a><\/p>\n<p>Learn more about NBBJ\u2019s&#160;<a href=\"http:\/\/www.nbbj.com\/services\/architecture\/\">architectural services<\/a>.<\/p>\n<p>Learn more about Autodesk\u2019s capabilities for&#160;<a href=\"http:\/\/www.autodesk.com\/industry\/architecture-engineering-construction\/architecture-design\">architecture<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is based on the experience and observations of Nate Holland, a young designer and digital practice leader with NBBJ&#039;s corporate\/commercial practice in Seattle. &#160;Striking and cutting-edge new corporate headquarters for tech giants like Alipay, Amazon, Google, Samsung, and Tencent are among the global practice&#039;s current projects. For Holland, many of the characteristics that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2620,"template":"","categories":[4],"adsk_tags":[],"class_list":["post-566","stories","type-stories","status-publish","has-post-thumbnail","hentry","categories-architecture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways Young Designers Are Changing Architecture | Autodesk News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsknews.autodesk.com\/pt-br\/stories\/5-ways-young-designers-are-changing-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Young Designers Are Changing Architecture\" \/>\n<meta property=\"og:description\" content=\"This post is based on the experience and observations of Nate Holland, a young designer and digital practice leader with NBBJ&#039;s corporate\/commercial practice in Seattle. &#160;Striking and cutting-edge new corporate headquarters for tech giants like Alipay, Amazon, Google, Samsung, and Tencent are among the global practice&#039;s current projects. 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