{"id":5397,"date":"2019-09-13T09:00:44","date_gmt":"2019-09-13T13:00:44","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=stories&p=5397"},"modified":"2019-09-12T18:41:17","modified_gmt":"2019-09-12T22:41:17","slug":"generative-design-goes-mainstream-at-autodesk-accelerate","status":"publish","type":"stories","link":"https:\/\/adsknews.autodesk.com\/en\/stories\/generative-design-goes-mainstream-at-autodesk-accelerate\/","title":{"rendered":"Generative Design Goes Mainstream in Grand Rapids at Autodesk Accelerate 2019"},"content":{"rendered":"

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Known for transforming workplaces, Steelcase\u2019s Learning + Innovation Center was an ideal venue for Autodesk Accelerate.<\/p><\/div> Last week, we came together with customers and partners in Grand Rapids, Michigan at our sixth annual Autodesk Accelerate conference. Why Grand Rapids? Aside from being known as \u201cBeer City, USA<\/a>\u201d\u2014it\u2019s home to more than 80 breweries\u2014it\u2019s the office headquarters of our friends at Steelcase Inc.<\/a> We spent three days at the Steelcase Learning + Innovation Center discussing how the future of manufacturing is playing out with customers across industries, from electric motorcycle manufacturer Lighting Motorcycles to renowned footwear and apparel company Reebok<\/a>. Our goal was simple: to help our customers continue to succeed by embracing the convergence of design and manufacturing, and yes, to consume plenty of beer.

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Stephen Hooper shares Autodesk\u2019s vision for the Future of Making and the latest technology we\u2019re introducing to Fusion 360 and Fusion Lifecycle.<\/p><\/div> Stephen Hooper, Autodesk VP and general manager of Fusion 360, kicked off the event keynote with an overview of digitization challenges, especially as companies continue to streamline practices and expand globally. He spoke about trends like additive manufacturing, automation, investments in machine learning, and how connecting supply chains to factory floors leads to better and more democratized efforts overall. This consolidation and convergence of design and manufacturing has led to our continued investment in an approach that we see as critical to the future: Autodesk\u2019s generative design<\/a> technology. <\/p>\n

Learn more about generative design for manufacturing here<\/a>! <\/div>\n

Joining Stephen on stage was Steve Miller, CIO of Steelcase, who shared the company\u2019s story of digital transformation after more than 100 years in business, and the impact its had on Steelcase\u2019s IT and global expansion efforts. The company faced huge challenges with major impact on how people work and live, which they tackled by creating a more customer-oriented, data-driven, and innovative workforce. The company knew that by going digital and lean, it would disrupt its culture, experiences and spaces, but that their efforts would ultimately pay off for everyone involved.

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At Accelerate, several demos of generative design, including this bench prototype, were on display.<\/p><\/div> We heard from a variety of other customers who shared how they\u2019re using Autodesk\u2019s services and tools to drive value in their own business. <\/p>\n