{"id":7884,"date":"2022-11-16T12:00:56","date_gmt":"2022-11-16T17:00:56","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=7884"},"modified":"2023-02-06T16:01:01","modified_gmt":"2023-02-06T21:01:01","slug":"investing-volumetric-video-future","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/investing-volumetric-video-future\/","title":{"rendered":"Volumetric Video Will Accelerate the Future of 3D Content Creation"},"content":{"rendered":"<p>Imagine a future where anyone, anywhere can create amazing 3D media and entertainment experiences. We\u2019re well on the way to making this future a reality, with innovative new techniques like volumetric video. That\u2019s why we\u2019re excited to be part of an $11 million investment in <a href=\"https:\/\/arcturus.studio\/\">Arcturus<\/a> volumetric video editing and streaming technology, along with Cloudtree Ventures and Epic Games. With Arcturus, content creators can edit live-action 3D performances, and stream those files to any screen\u2014including mobile devices and XR platforms\u2014through the HoloSuite platform. This means that artists who spent hours creating digital humans can simply modify and capture real people and more quickly populate a scene with live-action performances. Going one step further, someone using Autodesk Maya can place volumetrically captured digital humans directly into virtual worlds to expedite their workflow. <div id=\"attachment_7885\" style=\"width: 1929px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7885\" class=\"wp-image-7885 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/11\/Maya.png\" alt=\"person shown on sceen of volumetric video editing software\" width=\"1919\" height=\"1077\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/11\/Maya.png 1919w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/11\/Maya-300x168.png 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/11\/Maya-1024x575.png 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/11\/Maya-1536x862.png 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/11\/Maya-700x393.png 700w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><p id=\"caption-attachment-7885\" class=\"wp-caption-text\">Here an artist uses Maya to add a prop to the volumetric character, which can be baked and exported. This is made possible by the Maya plug-in for HoloSuite.<\/p><\/div> I\u2019m passionate about nimble, efficient workflows. This is powerful in that it helps artists capture natural movement quickly so they can focus more time and energy on creating content vs. manually trying to simulate what humans already do better. Our collaboration will help make volumetric video more accessible to all artists, and lead to deeper interoperability between HoloSuite and Autodesk tools to accelerate content production. Volumetric video contains nuanced human performance, just like film, with the added benefit that it is in full 3D. Interestingly, beyond its use in the media and entertainment industry, <a href=\"https:\/\/arcturus.studio\/blog\/2022\/03\/22\/new-e-commerce-technology-doubles-engagement-for-clothing-brand-anayi\/\">retailers like Anayi<\/a> are setting a new standard for e-commerce by using volumetric video with shoppers. Using technology, Anayi has doubled engagement with customers online. With continued need for engaging content fueled by emergence of the metaverse, demand for volumetric video will continue to grow to an estimated <a href=\"https:\/\/nam11.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fvolumetric-video-market-size-to-reach-usd-21-2-billion-by-2030-increasing-demand-for-3d360-content-in-events-sports-entertainment-and-advertisement-to-drive-growth-the-brainy-insights-301610738.html&amp;data=05%7C01%7Calyson.moses%40autodesk.com%7C2cb1efaba5554ef30d5308dac7473d11%7C67bff79e7f914433a8e5c9252d2ddc1d%7C0%7C0%7C638041406057904715%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=VqEG99Ckx9rmUAtrwCp5n%2BE4ddlsXH9zwIY6Cbbqrt0%3D&amp;reserved=0\">$21 billion<\/a> by the end of the decade. Studios and content creators under pressure will welcome the cost and time savings high-end volumetric capture will bring. We\u2019re thrilled to collaborate with Arcturus so creative teams can access next-gen technologies to innovate, and accelerate their projects. <span class=\"TextRun SCXW94582720 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW94582720 BCX0\">See the announcement from Arcturus <a href=\"https:\/\/arcturus.studio\/blog\/2022\/11\/16\/arcturus-raises-11m\/\">here<\/a>. <\/span><\/span>For more information on volumetric video technology, visit: <a href=\"https:\/\/arcturus.studio\/\">https:\/\/arcturus.studio\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autodesk invests in Series A funding for Arcturus, volumetric video company founded by visionaries from Pixar &#038; Google<\/p>\n","protected":false},"author":156,"featured_media":7885,"template":"","categories":[16,15,14,13],"adsk_tags":[404,429,428,427],"class_list":["post-7884","news","type-news","status-publish","has-post-thumbnail","hentry","categories-design_visualization","categories-film_and_television","categories-game_design","categories-media_and_entertainment","adsk_tags-digital-transformation","adsk_tags-postproduction","adsk_tags-virtual-production","adsk_tags-visual-effects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Investing in the Volumetric Video Future with Arcturus | Autodesk News<\/title>\n<meta name=\"description\" content=\"Autodesk invests in Series A funding for Arcturus, volumetric video company founded by visionaries from Pixar, Netflix, and Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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