{"id":7807,"date":"2022-09-26T09:01:30","date_gmt":"2022-09-26T13:01:30","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=7807"},"modified":"2022-09-26T08:53:32","modified_gmt":"2022-09-26T12:53:32","slug":"autodesk-appoints-chief-marketing-officer","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/autodesk-appoints-chief-marketing-officer\/","title":{"rendered":"Autodesk Appoints Dara Treseder as Chief Marketing Officer"},"content":{"rendered":"<p><span class=\"TextRun SCXW73192580 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73192580 BCX0\"><strong>SAN FRANCISCO<\/strong>, SEPT. 26, 2022<\/span><\/span><span class=\"TextRun SCXW73192580 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73192580 BCX0\">\u2014<\/span><\/span><a class=\"Hyperlink SCXW73192580 BCX0\" href=\"https:\/\/www.autodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW73192580 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73192580 BCX0\" data-ccp-charstyle=\"Hyperlink\">Autodesk, Inc.<\/span><\/span><\/a><span class=\"TextRun SCXW73192580 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW73192580 BCX0\"> (NASDAQ: ADSK) announced the appointment of Dara Treseder as chief marketing officer, effective on Oc<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">t<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">ober<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\"> 14<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">, 2022.<\/span> <span class=\"NormalTextRun SCXW73192580 BCX0\">Treseder <\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">will <\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">join<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\"> Autodesk from Peloton Interactive, where she <\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">serve<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">s<\/span><span class=\"NormalTextRun SCXW73192580 BCX0\"> as SVP and global head of marketing, communications and membership. As CMO of Autodesk, Treseder will be responsible for Autodesk\u2019s marketing strategy globally, and oversee the company\u2019s worldwide marketing, brand &amp; communications, global demand generation, and education business teams. Treseder\u2019s expertise in category creation and experience leading high-performing global marketing organizations will <\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">help <\/span><span class=\"NormalTextRun SCXW73192580 BCX0\">advance Autodesk\u2019s mission to empower innovators to achieve the new possible.<\/span><\/span> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7808\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green.jpg\" alt=\"\" width=\"2426\" height=\"2550\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green.jpg 2426w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green-285x300.jpg 285w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green-974x1024.jpg 974w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green-1461x1536.jpg 1461w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green-1948x2048.jpg 1948w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2022\/09\/Dara-Headshot_Green-700x736.jpg 700w\" sizes=\"auto, (max-width: 2426px) 100vw, 2426px\" \/> <span class=\"EOP SCXW73192580 BCX0\" data-ccp-props=\"{}\"> <span class=\"TextRun SCXW128189731 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128189731 BCX0\">\u201cDara is an innovative, dynamic<\/span><span class=\"NormalTextRun SCXW128189731 BCX0\">,<\/span><span class=\"NormalTextRun SCXW128189731 BCX0\"> and accomplished leader\u2013with a track record of turning customer experience into a competitive advantage for brands. We\u2019re thrilled to welcome her to Autodesk,\u201d said Steve Blum, chief operating officer and executive vice president of Autodesk. \u201cWith her experience leading companies through transformation and driving high impact, creative digital marketing campaigns, Dara will be instrumental in helping Autodesk deliver the world\u2019s leading design and make platform to our customers.\u201d<\/span><\/span><span class=\"EOP SCXW128189731 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span> <span class=\"TextRun SCXW195300054 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW195300054 BCX0\">\u201cAutodesk helps millions of people design and make a better world for all. I am greatly inspired by its bold mission, inclusive culture, and authentic values,\u201d said Treseder. \u201cFrom greener buildings to smarter products to award-winning TV shows, movies<\/span><span class=\"NormalTextRun SCXW195300054 BCX0\">,<\/span><span class=\"NormalTextRun SCXW195300054 BCX0\"> and games\u2013Autodesk turns ideas into reality. I look forward to advancing the design and make <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW195300054 BCX0\">category, and<\/span><span class=\"NormalTextRun SCXW195300054 BCX0\"> helping empower our customers to solve the most important design, business<\/span><span class=\"NormalTextRun SCXW195300054 BCX0\">,<\/span><span class=\"NormalTextRun SCXW195300054 BCX0\"> and sustainability challenges of our time.\u201d<\/span><\/span><span class=\"EOP SCXW195300054 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span> <span class=\"TextRun SCXW119877854 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119877854 BCX0\">Prior to Peloton, Treseder was chief marketing officer at Carbon, a leading 3D printing technology company.<\/span><\/span><span class=\"TextRun SCXW119877854 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119877854 BCX0\"> She also previously served as chief marketing officer of GE Business Innovations and <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW119877854 BCX0\">GE Ventures, and<\/span><span class=\"NormalTextRun SCXW119877854 BCX0\"> has held marketing leadership roles at Apple and Goldman Sachs.<\/span><\/span><span class=\"EOP SCXW119877854 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span> <span class=\"TextRun SCXW202195899 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW202195899 BCX0\">In 2022, Treseder was recognized by Forbes as the top CMO on its World\u2019s Most Influential CMOs list. She\u2019s also received recognition from Ad<\/span><span class=\"NormalTextRun CatchUpActivityHoveredHighlight CatchUpActivityHighlightBegin CatchUpActivityHighlightMiddle CatchUpActivityHighlightEnd SCXW202195899 BCX0\">w<\/span><span class=\"NormalTextRun SCXW202195899 BCX0\">eek (Brand Genius; Women Trailblazers), Business Insider (Top 25 Most Innovative CMOs), Inc. (30 Inspirational Women to Watch in Tech<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW202195899 BCX0\">)<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CatchUpActivityHoveredHighlight CatchUpActivityHighlightBegin CatchUpActivityHighlightMiddle CatchUpActivityHighlightEnd SCXW202195899 BCX0\">,<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW202195899 BCX0\"> and<\/span><span class=\"NormalTextRun SCXW202195899 BCX0\"> is a member of the Advertising Hall of Achievement, the premier industry recognition for leaders making a significant impact in the industry and in their communities.<\/span><\/span><span class=\"EOP SCXW202195899 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span> <span class=\"TextRun SCXW110772339 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW110772339 BCX0\">An advocate for public health, Treseder serves as chair of the board of Public Health Institute and is a board director at Robinhood. Treseder holds a Bachelor of Arts cum laude with highest honors from Harvard University and a <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW110772339 BCX0\">Masters of Business Administration<\/span><span class=\"NormalTextRun SCXW110772339 BCX0\"> from Stanford University.<\/span><\/span><span class=\"EOP SCXW110772339 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span> <\/p>\n<h4><strong><span class=\"TextRun SCXW77447268 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW77447268 BCX0\">About Autodesk<\/span><\/span><\/strong><\/h4>\n<p> <span class=\"TextRun SCXW233183235 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW233183235 BCX0\">Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all. For more information visit autodesk.com or follow @autodesk.<\/span><\/span><span class=\"EOP SCXW233183235 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span> <span class=\"footnote\" style=\"font-size: 12px;\"><span class=\"TextRun SCXW163934924 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW163934924 BCX0\">Autodesk is a registered trademark of Autodesk, Inc., and\/or its subsidiaries and\/or affiliates in the USA and\/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.<\/span><\/span><span class=\"EOP SCXW163934924 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span> <span class=\"footnote\" style=\"font-size: 12px;\"><span class=\"TextRun SCXW123843942 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW123843942 BCX0\">\u00a9 2022 Autodesk, Inc. All rights reserved.<\/span><\/span><span class=\"EOP SCXW123843942 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, SEPT. 26, 2022\u2014Autodesk, Inc. (NASDAQ: ADSK) announced the appointment of Dara Treseder as chief marketing officer, effective on October 14, 2022. Treseder will join Autodesk from Peloton Interactive, where she serves as SVP and global head of marketing, communications and membership. As CMO of Autodesk, Treseder will be responsible for Autodesk\u2019s marketing strategy [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":7808,"template":"","categories":[29,309],"adsk_tags":[],"class_list":["post-7807","news","type-news","status-publish","has-post-thumbnail","hentry","categories-our_company","categories-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autodesk Appoints Dara Treseder as Chief Marketing Officer | Autodesk News<\/title>\n<meta name=\"description\" content=\"Autodesk announced the appointment of Dara Treseder as chief marketing officer, effective on October 14, 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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