{"id":7106,"date":"2021-09-07T15:05:20","date_gmt":"2021-09-07T19:05:20","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=7106"},"modified":"2023-02-06T19:18:18","modified_gmt":"2023-02-07T00:18:18","slug":"new-autodesk-logo-2021","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/new-autodesk-logo-2021\/","title":{"rendered":"Autodesk reveals new logo, look, and feel"},"content":{"rendered":"<p><span data-contrast=\"none\">Today we\u2019re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"> This change is the first of several bold moves we\u2019re making as a company to reimagine the Autodesk brand\u2014one that underscores our belief that a better world can be designed and made for all.<\/span> <span data-contrast=\"none\">Dynamic, modern, and memorable, the new Autodesk logo represents action, momentum, and a clear direction toward the future. It\u2019s a strong, simple logo that illustrates a brand synonymous with doing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7113\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-scaled.jpg\" alt=\"new Autodesk logo\" width=\"2560\" height=\"433\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-scaled.jpg 2560w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-300x51.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-1024x173.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-1536x260.jpg 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-2048x347.jpg 2048w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-700x118.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/> Our new brand imagery features abstract 3D geometric forms created by focusing on parts of the symbol in the new logo. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7125\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/brand-imagery.png\" alt=\"Autodesk brand imagery\" width=\"1282\" height=\"529\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/brand-imagery.png 1282w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/brand-imagery-300x124.png 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/brand-imagery-1024x423.png 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/brand-imagery-700x289.png 700w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/> <span data-contrast=\"none\"> In addition to the new logo, we\u2019ve made changes to our brand colors. While the Autodesk blue represented us well for many years, it is being updated with clean and contemporary primary colors of black and white. Alongside these two primary colors, we are introducing two detail grays, and four accent colors\u2013clay, plant, iris and gold.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7130\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/events-fixed-3-adj-500x375-2.jpg\" alt=\"\" width=\"1000\" height=\"422\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/events-fixed-3-adj-500x375-2.jpg 1000w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/events-fixed-3-adj-500x375-2-300x127.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/events-fixed-3-adj-500x375-2-700x295.jpg 700w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/> &nbsp; <span data-contrast=\"none\">We\u2019re looking forward to sharing additional elements of our reimagined brand in the future. This will include new product identities and icons that will help to visually differentiate our range of products across industries and make our icons more easily distinguishable. Stay tuned.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first of several bold moves we\u2019re making to reimagine the Autodesk brand<\/p>\n","protected":false},"author":163,"featured_media":7122,"template":"","categories":[29,309],"adsk_tags":[423],"class_list":["post-7106","news","type-news","status-publish","has-post-thumbnail","hentry","categories-our_company","categories-press-releases","adsk_tags-autodesk-life"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A new logo, look, and feel for Autodesk | Autodesk News<\/title>\n<meta name=\"description\" content=\"We&#039;re excited to reveal a new logo, look, and feel. 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