{"id":6956,"date":"2021-06-17T09:00:15","date_gmt":"2021-06-17T13:00:15","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&p=6956"},"modified":"2023-02-06T18:57:40","modified_gmt":"2023-02-06T23:57:40","slug":"entertainment-production-in-cloud","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/entertainment-production-in-cloud\/","title":{"rendered":"Weta Digital Partners with Autodesk to Deliver Next Gen Cloud Production"},"content":{"rendered":"

WetaM cloud service to unleash Weta Digital\u2019s Academy Award-winning proprietary tools powered by Autodesk Maya <\/em> It\u2019s impossible to pick a favorite world created by the incredible artists at Weta Digital. In \u201cAvatar,\u201d the lush landscapes of Pandora and its Na\u2019vi people are breathtaking. In the \u201cLord of the Rings\u201d trilogy, I get lost in the epic scenery and fantastical creatures of Middle Earth. And recently I\u2019ve been marveling at the re-designed Steppenwolf from Zach Snyder\u2019s \u201cJustice League.\u201d Powering these filmmaking feats are Weta Digital\u2019s proprietary visual effects tools. Renowned for technological innovation grounded in extensive R&D, Weta Digital\u2019s VFX and animation tools are built and used exclusively by the studio\u2019s in-house artists. But that\u2019s about to change. We at Autodesk are thrilled to be working with Weta Digital to bring their advanced technology and creative production process to artists around the globe through WetaM, the industry\u2019s first 3D visual effects pipeline available as a cloud service. Built on Maya\u2019s open API, WetaM productizes the studio\u2019s exclusive tools and makes them available to creators from all over the world, through a subscription-based cloud service. With WetaM, artists everywhere will have access to the unique visual design and workflow automation that helps them create some of the signature moments in \u201cGame of Thrones\u201d season 8, and brought giants to life in the film adaptation of Roald Dahl\u2019s \u201cBFG.\u201d \"\" <\/p>\n

The changing industry landscape<\/strong><\/h3>\n

Today\u2019s announcement is the first of many for the Autodesk Entertainment & Media Solutions division since I took the reins earlier this year, and I couldn\u2019t be more excited about where the industry is headed. The demand for compelling visual stories and content has exploded over the past few years, and will only continue growing. Meanwhile, remote working and leaner crews during the pandemic have accelerated change in the way film and TV production gets done. Content creators are under increasing pressure to deliver more, better, in less time. Innovation is not only about advancing the cool tricks that our tools can do. It\u2019s also about making it easier for people to access powerful technology. We are continually innovating how we deliver experiences and workflows that help our customers meet challenges and seize new opportunities. To help make its tools widely available, Weta is launching a new Software-as-a-Service (SaaS) division. This new business arm is an integral part of Weta\u2019s expansion strategy to offer professional and prosumer tools to artists across the global entertainment industry, and will bring Weta Digital\u2019s best-in-class toolsets, combined with Maya\u2019s innovative platform, to the cloud, and ultimately to more creatives and artists. This will drive creativity and efficiency, helping to feed our endless appetite for stories. As we provide wider access to the industry\u2019s leading tools, I can\u2019t wait to see what new, immersive imaginary worlds will be built with them next. WetaM is coming soon to a private beta this fall. For more information about WetaM, visit www.weta-m.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

WetaM pipeline powered by Maya and Weta Digital will be the first VFX pipeline available as a cloud service<\/p>\n","protected":false},"author":156,"featured_media":6967,"template":"","categories":[15,14,13],"adsk_tags":[415,429,427],"class_list":["post-6956","news","type-news","status-publish","has-post-thumbnail","hentry","categories-film_and_television","categories-game_design","categories-media_and_entertainment","adsk_tags-automation","adsk_tags-postproduction","adsk_tags-visual-effects"],"acf":[],"yoast_head":"\nWeta Digital and Autodesk Deliver Next Gen Cloud Production | Autodesk News<\/title>\n<meta name=\"description\" content=\"For the first time, WetaM will productize Weta Digital\u2019s proprietary VFX tools for artists, all built on Autodesk Maya\u2019s open API.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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