{"id":6605,"date":"2020-12-16T12:00:05","date_gmt":"2020-12-16T17:00:05","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=6605"},"modified":"2021-01-06T12:13:19","modified_gmt":"2021-01-06T17:13:19","slug":"business-growth","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/business-growth\/","title":{"rendered":"Autodesk Sponsors Independent Report Offering Customer &#038; Employee Strategies for Growth in the Next Normal"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6616 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/report-2-image.jpg\" alt=\"\" width=\"1170\" height=\"780\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/report-2-image.jpg 1170w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/report-2-image-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/report-2-image-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/report-2-image-700x467.jpg 700w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/> Now that many leaders have figured out how their businesses can survive this year\u2019s events, they\u2019ve moved on to the question of how they can grow in the next normal. To help them answer it, Autodesk has commissioned the second in a series of three independent research reports on the topic, this time focused on the impact of the acceleration of distributed work on customers, employees, and organizations. Titled \u201cThe Future is Distributed: Customer and Employee Relationships in the Digital Age\u201d and written by Susan Etlinger, senior technology analyst at research firm Altimeter and author of the TED talk <a href=\"https:\/\/www.ted.com\/talks\/susan_etlinger_what_do_we_do_with_all_this_big_data?language=en\">\u201cWhat Do We Do With All This Big Data?,\u201d<\/a> the report includes insights on the human and structural effects of these shifts as well as strategies to enable leaders to navigate digital business, empower people, and build strong and resilient ecosystems. The findings cover how: <\/p>\n<ul>\n<li>Digital and distributed ways of working are changing customer and employee expectations<\/li>\n<li>Organizations are building resilience for the long term<\/li>\n<li>Organizational communication dynamics are shifting, requiring changes in leadership style<\/li>\n<\/ul>\n<p> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6615 size-full\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/Screen-Shot-2020-12-10-at-1.27.56-PM-copy.jpg\" alt=\"\" width=\"1082\" height=\"1402\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/Screen-Shot-2020-12-10-at-1.27.56-PM-copy.jpg 1082w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/Screen-Shot-2020-12-10-at-1.27.56-PM-copy-232x300.jpg 232w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/Screen-Shot-2020-12-10-at-1.27.56-PM-copy-790x1024.jpg 790w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/Screen-Shot-2020-12-10-at-1.27.56-PM-copy-700x907.jpg 700w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/> The full report, along with the first report in the series, can be downloaded <a href=\"https:\/\/www.autodesk.com\/campaigns\/altimeter-report#report2\">here<\/a>. It will also be available in Chinese, French, German, Italian, Japanese, Korean, Polish, and Spanish. The final report in the series, which will be released on February 1<sup>st<\/sup> in English in the U.S., will focus on how to evolve business models to take best advantage of the opportunities offered by digital acceleration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the impact of the acceleration of distributed work on customers, employees, and organizations, and how should leaders in architecture, engineering, construction, design and manufacturing address it?<\/p>\n","protected":false},"author":139,"featured_media":6616,"template":"","categories":[3,4,6,12,5,10,7,29,295,8,9,11],"adsk_tags":[],"class_list":["post-6605","news","type-news","status-publish","has-post-thumbnail","hentry","categories-aec-bim","categories-architecture","categories-construction","categories-other_manufacturing","categories-engineering","categories-product_development","categories-infrastructure","categories-our_company","categories-people_and_culture","categories-product_design_and_manufacturing","categories-automotive","categories-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autodesk Sponsors Independent Report Offering Customer &amp; Employee Strategies for Growth in the Next Normal | Autodesk News<\/title>\n<meta name=\"description\" content=\"Altimeter Publishes \u201cThe Future is Distributed: Customer and Employee Relationships in the Digital Age\u201d Report for Leaders\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsknews.autodesk.com\/meast\/news\/business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autodesk Sponsors Independent Report Offering Customer &amp; Employee Strategies for Growth in the Next Normal\" \/>\n<meta property=\"og:description\" content=\"Altimeter Publishes \u201cThe Future is Distributed: Customer and Employee Relationships in the Digital Age\u201d Report for Leaders\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsknews.autodesk.com\/meast\/news\/business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Autodesk News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autodesk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T17:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/12\/report-2-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/\",\"url\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/\",\"name\":\"Autodesk Sponsors Independent Report Offering Customer & Employee Strategies for Growth in the Next Normal | Autodesk News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adsknews.autodesk.com\\\/app\\\/uploads\\\/2020\\\/12\\\/report-2-image.jpg\",\"datePublished\":\"2020-12-16T17:00:05+00:00\",\"dateModified\":\"2021-01-06T17:13:19+00:00\",\"description\":\"Altimeter Publishes \u201cThe Future is Distributed: Customer and Employee Relationships in the Digital Age\u201d Report for Leaders\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adsknews.autodesk.com\\\/app\\\/uploads\\\/2020\\\/12\\\/report-2-image.jpg\",\"contentUrl\":\"https:\\\/\\\/adsknews.autodesk.com\\\/app\\\/uploads\\\/2020\\\/12\\\/report-2-image.jpg\",\"width\":1170,\"height\":780},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/meast\\\/news\\\/business-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adsknews.autodesk.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Autodesk Sponsors Independent Report Offering Customer &#038; 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