{"id":6467,"date":"2020-10-22T12:00:25","date_gmt":"2020-10-22T16:00:25","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=6467"},"modified":"2021-01-06T12:12:27","modified_gmt":"2021-01-06T17:12:27","slug":"business-growth-report","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/business-growth-report\/","title":{"rendered":"Autodesk Sponsors Independent Report Series Outlining Strategies for Growth in the Next Normal"},"content":{"rendered":"<p>&nbsp; <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6472 size-post-full-width\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245-700x467.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245-700x467.jpg 700w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245-300x200.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245-1024x683.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245-1536x1024.jpg 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/> Just before Covid-19 hit this spring, we began surveying business leaders to learn more about the subjects that were most important to them so that we could include them in our brand journalism plans. When the first round of results came back, however, we found we had to revise the questionnaire. \u201cWe can\u2019t focus on your questions,\u201d some said. \u201cAll we can think about right now is how to achieve growth in this new normal.\u201d That may not have been the insight we expected, but it was enough to help us commission research to address that very issue. Susan Etlinger, senior technology analyst at research firm Altimeter Group and author of the TED talk &#8220;<a href=\"https:\/\/www.ted.com\/talks\/susan_etlinger_what_do_we_do_with_all_this_big_data?language=en\">What Do We Do With All This Big Data?<\/a>,&#8221;published the first of three independent global research reports today about strategies for business growth in the new normal sponsored by Autodesk. <span style=\"color: #000000;\">Titled \u201c<a href=\"https:\/\/www.autodesk.com\/campaigns\/altimeter-report#report1\">Strategies for Growth in the Reimagined Workplace<\/a>,<\/span>\u201d the first report in the series explores the role of the distributed workplace as an engine for growth. It examines the key shifts caused by the pandemic and other macroeconomic, industry, design, and technology trends; identifies the key strategies leaders need to consider; and shares insights and strategies from leaders across a range of industries. Key findings include: <\/p>\n<ul>\n<li>The impact to industries varies enormously, but the effects on culture have been more consistent.<\/li>\n<li>\u00a0The biggest risk to and opportunity for growth is the organization\u2019s ability to maintain its culture and sense of cohesion across multiple, disparate locations.<\/li>\n<li>This is an opportunity to reimagine the workplace as an engine for value creation, rather than as a static place to house employees.<\/li>\n<\/ul>\n<p> Detailed findings and insights from the leaders Etlinger interviewed can be found by downloading the report <span style=\"color: #000000;\"><a href=\"https:\/\/www.autodesk.com\/campaigns\/altimeter-report#report1\"><u>here<\/u><\/a>.\u00a0<\/span>The report will also be available in Chinese, French, German, Italian, Japanese, Korean, Polish, and Spanish. <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6471 size-post-full-width\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/Altimeter_search_Illustration_1170x740-700x443.jpg\" alt=\"\" width=\"700\" height=\"443\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/Altimeter_search_Illustration_1170x740-700x443.jpg 700w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/Altimeter_search_Illustration_1170x740-300x190.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/Altimeter_search_Illustration_1170x740-1024x648.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/Altimeter_search_Illustration_1170x740.jpg 1170w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/> The next report in the series will focus on people; specifically, how the events of the past year have changed interactions with customers, employees, and partners and how they can design digital experiences that foster preference and trust. Finally, the series will conclude with a look at opportunities for business model innovation that this unprecedented set of circumstances offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first research report in the series, titled \u201cStrategies for Business Growth in the Reimagined Workplace,\u201d enables leaders to<\/p>\n","protected":false},"author":139,"featured_media":6472,"template":"","categories":[3,18,29,295,8],"adsk_tags":[],"class_list":["post-6467","news","type-news","status-publish","has-post-thumbnail","hentry","categories-aec-bim","categories-impact","categories-our_company","categories-people_and_culture","categories-product_design_and_manufacturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autodesk Sponsors Independent Report Series Outlining Strategies for Growth in the Next Normal | Autodesk News<\/title>\n<meta name=\"description\" content=\"Altimeter Group Publishes \u201cStrategies for Growth in the Reimagined Marketplace\u201d for Leaders\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsknews.autodesk.com\/sv\/news\/business-growth-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autodesk Sponsors Independent Report Series Outlining Strategies for Growth in the Next Normal\" \/>\n<meta property=\"og:description\" content=\"Altimeter Group Publishes \u201cStrategies for Growth in the Reimagined Marketplace\u201d for Leaders\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsknews.autodesk.com\/sv\/news\/business-growth-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Autodesk News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autodesk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-06T17:12:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2020\/10\/GettyImages-1248901245.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/\",\"url\":\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/\",\"name\":\"Autodesk Sponsors Independent Report Series Outlining Strategies for Growth in the Next Normal | Autodesk News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adsknews.autodesk.com\\\/app\\\/uploads\\\/2020\\\/10\\\/GettyImages-1248901245.jpg\",\"datePublished\":\"2020-10-22T16:00:25+00:00\",\"dateModified\":\"2021-01-06T17:12:27+00:00\",\"description\":\"Altimeter Group Publishes \u201cStrategies for Growth in the Reimagined Marketplace\u201d for Leaders\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adsknews.autodesk.com\\\/sv\\\/news\\\/business-growth-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adsknews.autodesk.com\\\/app\\\/uploads\\\/2020\\\/10\\\/GettyImages-1248901245.jpg\",\"contentUrl\":\"https:\\\/\\\/adsknews.autodesk.com\\\/app\\\/uploads\\\/2020\\\/10\\\/GettyImages-1248901245.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"Female professional talking with colleague with a sneeze guard between them. 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