{"id":52841,"date":"2025-05-09T05:59:33","date_gmt":"2025-05-09T09:59:33","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=52841"},"modified":"2025-05-10T22:36:57","modified_gmt":"2025-05-11T02:36:57","slug":"let-there-be-anything","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/let-there-be-anything\/","title":{"rendered":"Autodesk unveils refreshed brand to strengthen customer connection and shape the future of Design and Make"},"content":{"rendered":"<ul>\n<li><em>Refreshed brand reinforces Autodesk\u2019s evolution into a unified platform company serving professionals across architecture, engineering, construction, operations, design, manufacturing, media, and entertainment.<\/em><\/li>\n<li><em>Autodesk\u2019s \u201cLet There Be Anything\u201d campaign developed with creative agency of record Giant Spoon spotlights customers using Autodesk technology to design and make a better world.<\/em><\/li>\n<li><em>The brand evolution marks a key milestone in Autodesk\u2019s journey to improve marketing effectiveness and efficiency while deepening customer engagement.<\/em><\/li>\n<\/ul>\n<p> Autodesk today unveiled one of its boldest brand transformations in its 43-year history with the launch of <em>Let There Be Anything<\/em>, a campaign celebrating the ingenuity of the people who design and make the world around us \u2013 and the technology that powers their work. Developed in partnership with Autodesk\u2019s new creative agency of record, Giant Spoon, the global campaign debuts with a US-only 60-second ad starring Emmy-winner Tony Hale (<em>Veep, Arrested Development<\/em>). Airing during an NBA Playoff game tonight, the spot features Hale as God, traveling the world in awe of what Autodesk customers have designed and made\u2013from buildings and bikes to blockbusters and beyond. The ad draws a playful parallel between the omnipresence of divine creation and the omnipresence of human ingenuity\u2013celebrating our customers\u2019 impact while showcasing the power of Autodesk\u2019s platform in an entertaining, unified, and memorable way. <iframe loading=\"lazy\" title=\"Let There Be Anything\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6IB6Ob69oJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> In an unexpected experiential twist, in-game fans and national viewers will spot Hale\u2019s character virtually attending the NBA Playoff game to ignite conversation and build anticipation. Directed by Jody Hill, the spot uses humor and metaphor to cut through, providing an approachable entry point into Autodesk\u2019s portfolio of Design and Make products. The spot bridges brand and product in a fresh, entertaining way that\u2019s rarely seen but built to capture attention. <\/p>\n<div class=\"wp-caption\"> <div id=\"attachment_52905\" style=\"width: 1930px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-52905\" class=\"size-full wp-image-52905\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1.jpg 1920w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1-300x169.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1-1024x576.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1-768x432.jpg 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1-1536x864.jpg 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/Autodesk_podium_1920x1080_logo-1-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><p id=\"caption-attachment-52905\" class=\"wp-caption-text\">Autodesk\u2019s US-only spot featuring Tony Hale will air on Friday evening May 9 during the NBA Playoffs.<\/p><\/div> <\/div>\n<div class=\"wp-caption\"><\/div>\n<p> \u201cThis campaign is a celebration of human ingenuity and a tribute to the brilliance of our customers,\u201d said Dara Treseder, chief marketing officer of Autodesk. \u201cIt marks the next chapter of our brand and reinforces our commitment to helping people design and make anything. Every day, Autodesk customers are quietly shaping the world around us. For those looking to design and make with greater efficiency and impact, Autodesk offers technology that empowers them to do just that.\u201d \u201cAutodesk has a long-standing legacy of fueling the creativity and innovation of humanity. Few software-first companies can claim the kind of profound impact that affects and transforms our physical world,\u201d said Jonathan Haber, co-founder of Giant Spoon. \u201cThis campaign is a moment to celebrate the incredible people who use Autodesk\u2019s product services to bring ideas to life\u2014the visionaries who imagine, design, and shape the way we live every day.&#8221; <\/p>\n<h3>Celebrating real customers making a real impact<\/h3>\n<p> While the ad will only air and be available in the US, the campaign will extend beyond broadcast with a global storytelling series that highlights real Autodesk customers making a tangible impact, such as: <\/p>\n<ul>\n<li><strong>Noella Nibakuze<\/strong>, architect behind Rwanda\u2019s new regenerative agriculture university, used Autodesk to optimize performance and sustainability.<\/li>\n<li><strong>Noel Joyce<\/strong>, designer of an adaptive mountain bike, is reshaping mobility for wheelchair users\u2014and accessibility education for students across disciplines.<\/li>\n<li><strong>Cinzia Angelini<\/strong>, director of the animated short Mila, united 350 volunteer artists across 35 countries using cloud collaboration tools\u2014proving powerful storytelling needs heart, not a budget.<\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/www.autodesk.com\/campaigns\/make-anything\/let-there-be-anything#meet-the-makers\">Learn more about these makers<\/a><\/p><\/blockquote>\n<div class=\"wp-caption\"> <div id=\"attachment_52858\" style=\"width: 1182px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-52858\" class=\"size-full wp-image-52858\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_Hero_logo.jpg\" alt=\"\" width=\"1172\" height=\"660\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_Hero_logo.jpg 1172w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_Hero_logo-300x169.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_Hero_logo-1024x577.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_Hero_logo-768x432.jpg 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_Hero_logo-700x394.jpg 700w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><p id=\"caption-attachment-52858\" class=\"wp-caption-text\">The brand evolution signifies Autodesk\u2019s role as a platform company serving professionals across Design and Make industries.<\/p><\/div> <\/div>\n<h3>A unified Autodesk brand<\/h3>\n<p> Today, <a href=\"https:\/\/www.weforum.org\/publications\/the-future-of-jobs-report-2025\/\">more than 300 million professionals work in the Design and Make industries<\/a>\u00a0(architecture, engineering, construction, operations, manufacturing, product design, media, and entertainment)\u2014<a href=\"https:\/\/www.oxfordeconomics.com\/resource\/global-construction-futures\/\">a sector poised<\/a> <a href=\"https:\/\/www.statista.com\/study\/146754\/manufacturing-market-data-and-analysis\/\">to reach $30 trillion<\/a> <a href=\"https:\/\/www.statista.com\/statistics\/237749\/value-of-the-global-entertainment-and-media-market\/\">in global value by 2027<\/a>. This campaign marks a new era for the Autodesk brand, as the company transitions from being best known as the maker of AutoCAD, to a unified brand that connects the Autodesk portfolio across all these industries. The company\u2019s newly refreshed brand identity supports this transformation. \u201cWe\u2019ve spent decades building technology that quietly powers the design and make process,\u201d Treseder added. \u201cNow it\u2019s time to celebrate our customers, the people and businesses designing and making a better world, and to showcase their inspiring work.\u201d <\/p>\n<div class=\"wp-caption\"><\/div>\n<div class=\"wp-caption\"> <div id=\"attachment_52890\" style=\"width: 1182px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-52890\" class=\"size-full wp-image-52890\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_La060_Podium_wide_logo.jpg\" alt=\"\" width=\"1172\" height=\"660\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_La060_Podium_wide_logo.jpg 1172w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_La060_Podium_wide_logo-300x169.jpg 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_La060_Podium_wide_logo-1024x577.jpg 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_La060_Podium_wide_logo-768x432.jpg 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2025\/05\/1172x660_La060_Podium_wide_logo-700x394.jpg 700w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><p id=\"caption-attachment-52890\" class=\"wp-caption-text\">Comedic actor Tony Hale stars in Autodesk\u2019s newest US ad debuting May 9.<\/p><\/div> <\/div>\n<div class=\"wp-caption\"><\/div>\n<p> &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand evolution launches with \u201cLet There Be Anything\u201d global campaign, refreshed identity, and a US-only ad starring Tony Hale airing during the NBA Playoffs. <\/p>\n","protected":false},"author":81,"featured_media":52842,"template":"","categories":[],"adsk_tags":[],"class_list":["post-52841","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autodesk launches brand campaign starring Tony Hale | Autodesk News<\/title>\n<meta name=\"description\" content=\"Autodesk announces brand evolution with Let There Be Anything campaign, refreshed identity, and an ad starring Tony Hale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsknews.autodesk.com\/en\/news\/let-there-be-anything\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autodesk 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