{"id":45774,"date":"2023-08-01T09:00:15","date_gmt":"2023-08-01T13:00:15","guid":{"rendered":"https:\/\/adsknews.autodesk.com\/?post_type=news&#038;p=45774"},"modified":"2023-07-31T16:54:37","modified_gmt":"2023-07-31T20:54:37","slug":"openusd","status":"publish","type":"news","link":"https:\/\/adsknews.autodesk.com\/en\/news\/openusd\/","title":{"rendered":"Pixar, Adobe, Apple, Autodesk, and NVIDIA Form Alliance for OpenUSD to Drive Open Standards for 3D Content"},"content":{"rendered":"<div class=\"wp-caption\"> <div id=\"attachment_45775\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45775\" class=\"size-full wp-image-45775\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo.png\" alt=\"AOUSD logo\" width=\"1600\" height=\"900\" srcset=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo.png 1600w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo-300x169.png 300w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo-1024x576.png 1024w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo-768x432.png 768w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo-1536x864.png 1536w, https:\/\/adsknews.autodesk.com\/app\/uploads\/2023\/07\/AOUSD-Logo-700x394.png 700w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-45775\" class=\"wp-caption-text\">Alliance seeks to standardize the 3D ecosystem, advancing capabilities of Open Universal Scene Description (OpenUSD).<\/p><\/div> <strong>SAN FRANCISCO \u2013 Aug. 1, 2023<\/strong> \u2013 <a href=\"https:\/\/www.pixar.com\/\">Pixar<\/a>, <a href=\"https:\/\/www.adobe.com\/\">Adobe<\/a>, <a href=\"https:\/\/www.apple.com\/\">Apple<\/a>, <a href=\"https:\/\/www.autodesk.com\/\">Autodesk<\/a>, and <a href=\"https:\/\/www.nvidia.com\/en-us\/\">NVIDIA<\/a>, together with the <a href=\"https:\/\/jointdevelopment.org\/\">Joint Development Foundation<\/a> (JDF), an affiliate of the Linux Foundation, today announced the Alliance for OpenUSD (AOUSD) to promote the standardization, development, evolution, and growth of Pixar\u2019s Universal Scene Description technology. The alliance seeks to standardize the 3D ecosystem by advancing the capabilities of Open Universal Scene Description (OpenUSD). By promoting greater interoperability of 3D tools and data, the alliance will enable developers and content creators to describe, compose, and simulate large-scale 3D projects and build an ever-widening range of 3D-enabled products and services. Created by Pixar Animation Studios, OpenUSD is a high-performance 3D scene description technology that offers robust interoperability across tools, data, and workflows. Already known for its ability to collaboratively capture artistic expression and streamline cinematic content production, OpenUSD\u2019s power and flexibility make it an ideal content platform to embrace the needs of new industries and applications. The alliance will develop written specifications detailing the features of OpenUSD. This will enable greater compatibility and wider adoption, integration, and implementation, and allows inclusion by other standards bodies into their specifications. The Linux Foundation\u2019s JDF was chosen to house the project, as it will enable open, efficient, and effective development of OpenUSD specifications, while providing a path to recognition through the International Organization for Standardization (ISO). AOUSD will also provide the primary forum for the collaborative definition of enhancements to the technology by the greater industry. The alliance invites a broad range of companies and organizations to join and participate in shaping the future of OpenUSD. \u201cUniversal Scene Description was invented at Pixar and is the technological foundation of our state-of-the-art animation pipeline,\u201d said Steve May, Chief Technology Officer at Pixar and Chairperson of AOUSD. \u201cOpenUSD is based on years of research and application in Pixar filmmaking. We open-sourced the project in 2016, and the influence of OpenUSD now expands beyond film, visual effects, and animation and into other industries that increasingly rely on 3D data for media interchange. With the announcement of AOUSD, we signal the exciting next step: the continued evolution of OpenUSD as a technology and its position as an international standard.\u201d \u201cAt Adobe, we believe in providing artists a set of flexible and powerful solutions running on a variety of devices,\u201d said Guido Quaroni, Senior Director of Engineering, 3D&amp;I at Adobe. \u201cLeveraging a common 3D data representation during the creative process multiplies the value brought by each package and device. OpenUSD was created to be one of these \u2018multipliers\u2019 and we are excited to see a diverse group of companies joining together to support this innovative and open technology.\u201d \u201cOpenUSD will help accelerate the next generation of AR experiences, from artistic creation to content delivery, and produce an ever-widening array of spatial computing applications,\u201d said Mike Rockwell, Apple\u2019s vice president of the Vision Products Group. \u201cApple has been an active contributor to the development of USD, and it is an essential technology for the groundbreaking visionOS platform, as well as the new Reality Composer Pro developer tool. We look forward to fostering its growth into a broadly adopted standard.\u201d \u201cWhether you\u2019re building CG worlds or digital twins or looking ahead to the 3D web, content creators need a cohesive way to collaborate and share data across tools, services, and platforms,\u201d said Gordon Bradley, Fellow, Media &amp; Entertainment, Autodesk. \u201cAutodesk is excited to support the Alliance for OpenUSD as it drives 3D interoperability for visual effects, animation, and beyond, and supports our vision to help customers design and make a better world.\u201d \u201cOpenUSD gives 3D developers, artists, and designers the complete foundation to tackle large-scale industrial, digital content creation, and simulation workloads with broad multi-app interoperability,\u201d said Guy Martin, Director of Open Source and Standards at NVIDIA. \u201cThis alliance is a unique opportunity to accelerate OpenUSD collaboration globally by building formal standards across industries and initiatives to realize 3D worlds and industrial digitalization.\u201d AOUSD steering committee members will be speaking at both the Academy Software Foundation\u2019s Open Source Days on Aug. 6 and at the SIGGRAPH conference at the <a href=\"https:\/\/cvent.autodesk.com\/event\/47ffb79d-e467-4cd8-be6a-a634bb641cd8\/summary\">Autodesk Vision Series<\/a> on Aug. 8 at 1 p.m. PT in Room 404A. To learn more about AOUSD and how to get involved, visit www.aousd.org. To tune into the Academy Software Foundation panel on USD on Aug. 6, 2023, visit <a href=\"https:\/\/opensourcedays2023.sched.com\/event\/1O8hA\">the website<\/a>. <strong>About the Joint Development Foundation<\/strong> The Joint Development Foundation (JDF), part of the Linux Foundation Family, provides the corporate and legal infrastructure to enable organizations to develop technical specifications, standards, data sets, and source code. JDF projects such as Ultra Ethernet Consortium, Alliance for Open Media, Coalition for Content Provenance and Authenticity, and Overture Maps Foundation innovate markets, lead change, and champion open participation and licensing policies. For more information, please visit us at jointdevelopment.org. <strong>About the Linux Foundation<\/strong> The Linux Foundation is the world\u2019s leading home for collaboration on open source software, hardware, standards, and data. Linux Foundation projects are critical to the world\u2019s infrastructure including Linux, Kubernetes, Node.js, ONAP, PyTorch, RISC-V, SPDX, OpenChain, and more. The Linux Foundation focuses on leveraging best practices and addressing the needs of contributors, users, and solution providers to create sustainable models for open collaboration. For more information, please visit us at linuxfoundation.org. The Linux Foundation has registered trademarks and uses trademarks. For a list of trademarks of The Linux Foundation, please see its trademark usage page: <a href=\"http:\/\/www.linuxfoundation.org\/trademark-usage\">www.linuxfoundation.org\/trademark-usage<\/a>. Linux is a registered trademark of Linus Torvalds. &nbsp; <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alliance seeks to standardize the 3D ecosystem, advancing capabilities of OpenUSD<\/p>\n","protected":false},"author":81,"featured_media":45775,"template":"","categories":[16,15,14,375,13,309],"adsk_tags":[415,405,412,404,406,434,429,435,428,427],"class_list":["post-45774","news","type-news","status-publish","has-post-thumbnail","hentry","categories-design_visualization","categories-film_and_television","categories-game_design","categories-innovation","categories-media_and_entertainment","categories-press-releases","adsk_tags-automation","adsk_tags-cloud","adsk_tags-collaboration","adsk_tags-digital-transformation","adsk_tags-digital-twins","adsk_tags-open-source","adsk_tags-postproduction","adsk_tags-universal-scene-description","adsk_tags-virtual-production","adsk_tags-visual-effects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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